ESP KMS Encryption: The Answer for the Most Sensitive PII
For marketing/communications teams at businesses with especially sensitive customer data and sophisticated encryption needs — financial and healthcare organizations, for instance, or any company with...
View ArticleThe Tricky Balancing Act of Privacy and Personalization
Everyone agrees that personalization is important for any messaging strategy — Consumers expect it, and marketers see consistent positive results. When 79% of consumers say they’re more loyal to brands...
View Article3 Reasons Cross-Channel Marketing Should Be a Priority for Financial Teams
Effective cross-channel marketing is a critical part of the marketing strategy for enterprise-level companies that want to compete in today’s market, and this is particularly true in the world of...
View Article4 Benefits to Connecting Your ESP Directly to your Data
Enterprise B2C marketers understand better than most the importance of having a clean and organized customer database. And with the massive amounts of data they’re dealing with, getting it to a point...
View ArticleResearch: The benefits are clear with modern data warehouses
Our exclusive new research into the enterprise marketing experience with modern data warehouses (MDWs) uncovered lots of interesting information about how those relationships are working from the...
View ArticleBring Data Privacy to the Forefront
Data privacy, once mainly discussed in circles that place extreme importance on hat color, has now become a near-daily topic of conversation. The post Bring Data Privacy to the Forefront appeared first...
View ArticleMailchimp Hack Shows Why Your ESP Shouldn’t Store Your Data
The Mailchimp hack this week in which hackers used an internal tool to steal data from 100+ Mailchimp clients and put that data to use in phishing attacks on cryptocurrency services users could be yet...
View Article3 Reasons You Don’t Want a Multi-Tenant Platform
Whether or not you know what a multi-tenant marketing platform is, it’s likely you’ve felt the pain of using one. If your company has used Salesforce Marketing Cloud, Adobe Campaign, Acoustic,...
View ArticleHow a Direct Data Connection Can Transform Financial Marketing
Every marketer has faced challenges when creating what they hope to be successful, personalized cross-channel messaging campaigns. For those working in highly regulated industries like banks and other...
View ArticleMarketing Should Make I.T. a Full Messaging Partner
As marketers, it's easy to get caught up in your own world when preparing cross-channel messaging campaigns. After all, you're writing the copy. You're probably gathering the analytics. You're...
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